The Step-by-Step Guide to Tokenizing Your Franchise (Based on Actual Platforms)

Wolf krammel

September 10, 2025

Picture this: You’re a franchise owner who just learned that Brickken has tokenized over $260 million in assets across 14 countries, while NYALA offers “low fees to trade tokenized assets” and Securitize just raised $47 million from BlackRock to digitize capital markets.

Well, those aren’t distant success stories—they’re current platforms you can use right now to tokenize your franchise, and we’re about to walk through exactly how to do it, including real pricing from actual platforms.

And before you think “this sounds too complicated for my restaurant,” here’s the kicker: These platforms have made tokenization as simple as “using Shopify” according to Brickken, with some offering setup in under 3 minutes and others providing full-service white-label solutions.

When Multiple Platforms Compete, Franchise Owners Win

When established platforms like Brickken, Securitize, Polymath, NYALA, and Spydra all offer tokenization services, they’re not just competing on features—they’re driving down costs and simplifying processes for businesses exactly like yours.

As verified market data shows, the global asset tokenization market reached $2.4 billion in 2024 and is projected to hit $9.5 billion by 2030, growing at 24.4% annually. But here’s what makes this moment different: platforms are now offering complete end-to-end solutions specifically designed for franchise businesses.

“We have reviewed tens of different tokenization platforms, and Brickken is, by various parameters, our number one choice,” says Dyma Bodurin, Co-founder and CEO of Hacken Group. “Our cooperation marks the beginning of a new era for tokenized public companies.”

Translation? The infrastructure is proven, the platforms are competing for your business, and the process is simpler than ever.

Here’s Where It Gets Actionable: The Complete Platform Breakdown

When platforms pour resources into user-friendly interfaces and compliance automation, they create what industry experts call “democratized tokenization infrastructure.”

Consider the current platform landscape:

Brickken: €5,000 setup + €499/month + 1.25% success fee • €200M+ tokenized value • “As easy as using Shopify” • 4 onboarding sessions included • KYC/AML verification system

Securitize: BlackRock-backed • $47M recent funding • Enterprise-grade compliance • Full regulatory framework • Institutional investor access

NYALA: EU-regulated • “Low fees” positioning • Full lifecycle management • Bonds and funds focus • Legal team support included

Polymath: Polymesh blockchain • ST-20 security token standard • Compliance-focused • Security token offerings (STOs) • Partner network included

All this competitive pressure creates what tokenization engineers call “platform feature convergence.” Simply put: Every platform now offers similar core services, but with different pricing models and specializations.

The Beautiful Reality: It’s Actually This Simple

Here’s the beautiful truth: While these platforms handle complex blockchain infrastructure behind the scenes, franchise owners interact with interfaces designed to be simpler than setting up a website.

Let that sink in. Your franchise tokenization process now involves filling out forms, uploading documents, and clicking “launch” – while platforms handle smart contracts, regulatory compliance, and investor onboarding automatically.

Real Example from Brickken: “User-friendly form in under 3 minutes” to digitize assets, then automated smart contract deployment and investor portal creation.

The Step-by-Step Process (Using Actual Platform Features)

Step 1: Asset Assessment & Documentation

  • Determine tokenization structure (equity, revenue share, or hybrid)
  • Gather financial statements and legal documentation
  • Define investment minimums and maximums
  • Set profit distribution terms

Platform Reality: All major platforms provide document templates and guidance

Step 2: Platform Selection & Setup

  • Budget Option: Spydra (custom pricing, Hyperledger Fabric-based)
  • Mid-Range: Brickken (€5,000 setup, €499/month, franchise-specific)
  • Enterprise: Securitize (custom pricing, BlackRock partnership)
  • EU-Focused: NYALA (regulated, bonds/funds specialization)

Platform Reality: Most offer free consultations to determine best fit

Step 3: Smart Contract Deployment

  • Platform creates tokenized asset structure
  • Automated compliance protocols embedded
  • Revenue distribution mechanisms programmed
  • Investor permission controls established

Platform Reality: Completely automated—no blockchain knowledge required

Step 4: Investor Portal Launch

  • Branded investment interface created
  • KYC/AML verification system activated
  • Payment processing (cards, bank transfers) enabled
  • Legal documentation automatically generated

Platform Reality: “White-label” solutions look like your franchise website

Step 5: Fundraising & Distribution

  • Marketing tools provided by platform
  • Social media promotion included
  • Email campaigns automated
  • Progress tracking dashboards live

Platform Reality: Platforms actively promote successful campaigns

The Old Way vs. The Platform-Powered Way

The Traditional Franchise Funding Model:

  • Bank loans with personal guarantees
  • Limited to local investor pools
  • Complex legal documentation required
  • 30-90 day approval processes
  • High interest rates and fees

The Platform-Tokenization Model:

  • Global investor access through regulated platforms
  • Automated compliance and documentation
  • Real-time fundraising progress tracking
  • Monthly profit sharing to 490+ community investors
  • Platform success fees only when you succeed

Real Pricing: What It Actually Costs Right Now

Brickken (Best for Franchises):

  • Setup: €5,000 ($5,400)
  • Monthly: €499 ($540) from Year 2
  • Success Fee: 1.25% of funds raised
  • Includes: Smart contracts, investor portal, KYC system, 4 guidance sessions

Securitize (Enterprise Level):

  • Custom pricing (typically $25,000+ setup)
  • Institutional investor access
  • BlackRock partnership benefits
  • Full regulatory compliance suite

NYALA (EU Regulated):

  • Custom pricing with low ongoing fees
  • EU securities license included
  • Full lifecycle management
  • Legal team support

Platform Reality: Most offer payment plans and success-fee only options

The Global Race Creates Local Opportunity

Brickken isn’t waiting—they’ve deployed on Polygon blockchain for lower costs and faster transactions. Securitize just raised $47 million from BlackRock to expand digital securities capabilities. NYALA offers fully regulated tokenized securities across the EU.

But here’s the real kicker from verified industry data: “Since the launch of its Digital Asset Platform in March 2023, Brickken has tokenized over $260 million in assets across 14 countries and achieved EBITDA-positive status for 2024.”

Translation for franchise owners? The platforms are profitable, growing rapidly, and proven to work for businesses exactly like yours.

The Vision: From Platform Selection to Community Ownership

Using verified platform capabilities and industry growth projections, we’re looking at a future where any franchise owner can tokenize their business in under 30 days for less than $6,000 total setup cost.

Imagine walking into your franchise location knowing that 490+ community members own digital shares and receive monthly profit distributions automatically. Picture checking your dashboard to see global investors from 14 countries supporting your expansion. Envision using the same institutional-grade technology that BlackRock uses for their tokenized funds.

The platforms are live. The investors are ready. The regulatory frameworks are in place.

What This Means for Your Franchise Right Now

The infrastructure exists today for any franchise owner to offer community ownership through proven tokenization platforms. Whether you choose Brickken’s franchise-focused approach, Securitize’s institutional backing, NYALA’s EU regulatory advantage, or Polymath’s security token specialization, the process is simpler than setting up a website.

The platforms handle the complex blockchain technology, regulatory compliance, and investor management. You focus on running your franchise while your community shares in the profits.

The only questions remaining are: Which platform matches your franchise goals? How much do you want to raise? And when do you want to launch?

Because while you’re deciding, other franchise owners are already using these platforms to turn their customers into investors, their communities into shareholders, and their local success into global opportunity.

Your franchise could be next. The platforms are waiting. Your community is ready.

What’s your first step?

Contact us for a platform comparison tailored to your franchise type, funding goals, and community size. We’ll show you exactly which platform, pricing model, and tokenization structure will work best for your specific situation.

Ready to compare tokenization platforms and determine which best fits your franchise goals? Smarter Revolution has analyzed every major platform, built relationships with key providers, and created franchise-specific implementation strategies for 30+ years. We’re the AI Architects who translate platform capabilities into franchise success stories—because AI doesn’t replace your business judgment, it gives you superpowers to evaluate complex platform options at revolutionary speed.

Exploring AI Automation, Video Generation & Cinematic Audio Innovation

Latest Posts

Why Your Messy Claude Project is Sabotaging Your AI’s Genius

The Hidden Secret to 10x Better AI Responses Nobody's Talking About 🚀 Picture this: You've invested in Claude's most powerful model. You've loaded your project with valuable documents, research, and strategies. But when you ask for help, Claude gives you... decent...